Gen Z – or iGen as some call them – is coming of age. The oldest of them are now in college and the youngest have just started middle school. They are easily recognized by their nearly constant downward gaze into their phones. Their parents were the first generation for whom computers were commonplace. They marveled at the speed and convenience that technology gave them. For their children it is a different story. Generation Z is the first generation that has only known a mobile world and the first that has truly grown up in a purely technology-driven world. For them, no wireless connection is good enough no download speed is fast enough.
Although their elders might accuse them of addiction Gen Z, who have never known a time without their devices, consider their smartphones to be an extension of themselves. Therefore, they expect – or perhaps even demand – that wireless access is available to them at all times. According to a recent survey, 40 percent of Generation Z say working Wi-Fi is more important to them than working bathrooms. So, it is easy to understand that the ability to stay connected influences their choice of restaurant, transportation, gym and cell phone plan. They are old enough now that their purchasing power is starting to demand attention.
Gen Z are in middle school, high school and college and they want to be connected on their campuses. Increasingly, at the middle and high school level, students are permitted to use their phones during the school day to access information for group assignments and research. Wireless access at all levels of education is more important than ever. However, many schools struggle with the problem of wireless signals that do not reach all corners of the campus. Apart from the obvious safety issues this lack of coverage creates, it is an ongoing source of frustration for students. There is a relatively simple solution to the problem: cellular bi-directional amplifiers or BDAs.
BDAs enhance cell reception in buildings where dead zones exist or where cellular coverage is unreliable. BDAs are a great solution for buildings with energy efficient architectural glass as this glass blocks cellular signals. BDAs are easily integrated into an existing building. Installation of a cellular BDA enables a cell’s coverage to be captured, amplified and redirected to deliver reliable cellular coverage and keep Gen Z happy and connected.
For more information about cellular BDAs and how they can improve your campus connectivity contact us.
